• Involvement in all aspects of the regional sales force, including hiring, coaching, professional development, and performance management.
• Establish sales goals, objectives, and KPIs aligned with company strategy; ensure consistent execution across market.
• Provide clear direction and communicate the “why” behind sales strategies and initiatives.

• Educate, encourage, and mentor sales representatives to achieve individual and regional performance objectives.
• Conduct regular follow-ups, field rides, and performance reviews; hold team members accountable for results.
• Support a collaborative, high-performance culture that prioritizes team success.
• Leads trimester planning: conducting one-on-ones, setting expectations, reviews progress with regularity

• Serve as the primary sales point of contact for local market principals.
• Manage client expectations through proactive communication, alignment, and execution with the sales team.
• Schedule and lead client work-withs to reinforce strategy and drive opportunities.

• Work closely with regional contacts to maintain and grow business by meeting established goals and objectives.
• Conduct manufacturer and distributor business reviews to assess performance, identify opportunities, and align on next steps.
• Manage communication and execution of bonus, promotion, and incentive initiatives.

• Oversee CRM usage, technology adoption, and data integrity across the sales team to ensure accurate reporting, forecasting, and insights.
• Analyze sales performance, market trends, and competitive activity to inform strategic decisions.
• Ensure timely completion of required reporting and administrative responsibilities.

• Represent the company at industry events, trade shows, and meetings as determined by sales leadership.
• Strengthen the company’s market presence through professional, consultative engagement with partners and customers.

• Bachelor’s degree in Business, Marketing, or a related field preferred; equivalent combination of education and experience considered.
• Minimum of 5–7 years of progressive sales leadership experience, preferably within foodservice, distribution, or a broker/manufacturer environment.
• Proven track record of leading high-performing sales teams and delivering consistent revenue growth.
• Collaborative leader who balances team and individual responsibilities.
• Skilled in coaching, mentoring, and developing talent through field engagement, feedback, and performance management processes.
• Ability to build and sustain a positive, high-performance culture focused on results, engagement, and continuous improvement.
• Open to feedback; contributes to a positive, high-morale culture.
• Results-driven while maintaining integrity and professionalism.
• Adaptable and comfortable leading through change.
• Proficiency in Microsoft 365 (Excel, PowerPoint, Outlook, Teams) and CRM platforms required.
• Ability to leverage data and digital tools to enhance team productivity, reporting, and communication.

• Communication: Strong listening, written, and verbal communication skills.
• Relationship Building: High emotional intelligence with ability to build trusted relationships with clients, principals, and internal teams.
• Business Acumen: Understands financial and market implications of decisions; displays strong orientation to profitability and growth.
• Planning & Organization: Excellent time management, prioritization, and goal-setting skills.
• Influence: Delivers consultative, impactful sales presentations and brings passion to serving others.
• Accountability: Demonstrates self-motivation, ownership, and follow-through.

• Ability to perform essential job functions in office, warehouse, and restaurant environments.
• Ability to stand, walk, bend, stoop, or climb for extended periods.
• May be exposed to dust; ability to lift and/or push up to 30 pounds.
• Flexible work hours, including occasional weekends.
• Travel within the assigned territory required; overnight travel may be necessary.

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.