Digital Campaign Manager

• Interact with all necessary stakeholders to gain a thorough understanding of business objectives.
• Maintain close collaboration throughout the process to ensure campaign strategies are fully aligned with client goals.

• Plan, coordinate, maintain, monitor, and report on the entire portfolio of campaigns and activities—past, current, and pending.
• Integrate and prioritize individual campaigns within the broader scope of ongoing initiatives.

• Define specific objectives, methods, and timelines for each campaign or activity.
• Document all details, such as through campaign briefs, to ensure clarity and accountability.

• Collaborate intensively with customers to define target audiences, campaign messaging, insights, and compelling offers.
• Focus on specificity, personalization, and maximizing interest from the operator perspective.

• Assist the Campaign Designer and Digital Sales Analyst in obtaining all agreed-upon customer inputs, including necessary approvals.
• Ensure both roles execute responsibilities in accordance with campaign objectives and established timelines.

• Define, monitor, and maintain agreed-upon timelines for all campaigns and activities.
• Communicate any risks or changes promptly to relevant stakeholders.

• Stay current with all legal and ethical digital sales and marketing requirements.
• Ensure the platform remains compliant at all times and promote industry best practices.

• Provide training and collaborate with others, particularly Client Managers, on the use of the platform.
• Recommend, test, and monitor improvements to the platform to support ongoing innovation and efficiency.

• Present reports to stakeholders on campaign performance and outcomes.
• Stay up to date with best practices, user feedback, and AI-generated performance insights to drive continuous improvement.

• Systematically document campaign processes, learnings, and platform enhancements for future reference and training.
• Maintain up-to-date resources and materials for team use.

• Analyze campaign data and present actionable insights to stakeholders using dashboards and visualizations.
• Use analytics to inform strategy and optimize campaign outcomes.

• Monitor market trends, competitor activities, and industry developments to inform campaign strategies and platform enhancements.

• Bachelor’s degree in marketing, business analytics, communications, or related field; Master’s degree preferred.
• Minimum of 5 years of experience in digital campaign management, marketing operations, or related roles.
• Demonstrated success in managing complex digital campaigns and stakeholder relationships.
• Experience with digital marketing platforms, analytics tools, reporting software, and compliance monitoring.
• Strong analytical, problem-solving, and cross-functional collaboration skills.
• Excellent verbal and written communication skills.

• Stakeholder Engagement & Relationship Management

• Campaign Planning, Execution & Optimization
• Objective Definition & Documentation
• Customer Collaboration & Personalization
• Team Coordination & Leadership
• Timeline & Risk Management
• Compliance & Best Practices
• Training & Platform Improvement
• Reporting, Analytical Skills & Data Visualization
• Market & Trend Analysis
• Documentation & Knowledge Management

•  Continuous Improvement Mindset
•  Communication Excellence

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.